We get it: good eyewear isn't just an accessory—it's your advantage. That's why we've made it our mission to design high-performance eyewear that combines cutting-edge technology with rugged durability. From UV-blocking lenses to anti-fog clarity, each pair is designed to keep pace with you and push your limits. Based in Canada, we draw inspiration from the wild landscapes and active lifestyles that surround us, creating eyewear as rugged as the terrain you face.
See beyond the limits
Innovation drives everything we do
Our cutting-edge technologies are the foundation of every pair we create. With Spektra+, our high-contrast technology, you'll experience sharper details and more intense colors, giving you an advantage in any weather. Evo+ offers photochromic brilliance, adapting seamlessly to changing conditions for crisp vision from morning to night. And with CRS Mag, our lens-change system, changing lenses is quick and easy—because your gear should keep up with you. These innovations don't just improve performance—they redefine it.
Designed for athletes, driven by needs
We design every pair with athletes at the heart of what we do. We know you need more than just eyewear—you need gear that can keep up with your endurance. That's why our sports sunglasses and ski goggles are built to meet the demands of performance: crystal-clear clarity under a blazing sun, fog-free vision on icy descents, and a secure fit no matter your intensity. From rugged trails to powdery slopes, our products are designed to support your growth—because your victories deserve gear that stands up to the test.